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    The Influence of Artificial Intelligence on Business
    (Uniwersytet Warmińsko-Mazurski w Olsztynie, Filia w Ełku, 2023-11) Pietrzyk-Kowalec, Paulina; Całek, Kamil Krzysztof; Mrozek, Jacek Janusz
    Artificial Intelligence (AI) has emerged as a transformative technology with the potential to revolutionize various indus-tries, including business. This article aims to provide a com-prehensive examination of the influence of AI on different aspects of business operations, ranging from decision-making processes and customer interactions to supply chain man-agement and workforce optimization. By analyzing the bene-fits, challenges, and future implications of AI in business, we can gain a better understanding of the transformative poten-tial of this technology and its impact on various industries.
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    The Influence of Artificial Intelligence on Online Marketing
    (Uniwersytet Warmińsko-Mazurski w Olsztynie, Filia w Ełku, 2023-11) Pietrzyk-Kowalec, Paulina; Całek, Kamil Krzysztof; Mrozek, Jacek Janusz
    The Impact of Artificial Intelligence on Online Marketing Paulina Pietrzyk-Kowalec, Kamil Całek Tekst 1  Abstract— The emergence of Artificial Intelligence (AI) has led to transformative changes in the realm of online mar-keting. This scientific article explores the profound impact of AI on various aspects of online marketing strategies. The integration of AI technologies has revolutionized customer engagement through personalized experiences, enabling busi-nesses to deliver tailored content and advertisements to indi-vidual users. AI-driven algorithms have further empowered marketers to examine big data efficiently, gaining valuable insights into consumer behaviour and preferences, thus in-forming targeted campaigns and optimized marketing budg-ets. Additionally, AI-powered chatbots and virtual assistants have redefined customer service, providing instant support and personalized recommendations, leading to increased customer satisfaction and loyalty. However, this paper also examines the ethical considerations associated with AI im-plementation, such as data privacy concerns and algorithmic biases. Through real-world case studies, the article showcases the practical benefits of AI adoption in online marketing, while underscoring the importance of responsible AI practices to maintain consumer trust and ensure long-term success in the evolving digital landscape. Keywords—Artificial Intelligence, Online Marketing, Impact, Customer Engagement, Personalization, Data Analytics.
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    Neo-imperium powraca. Uwagi o cywilizacji rosyjskiej
    (Fundacja "Otaczaj Blaskiem", 2023-03-21) Piekarski, Romuald; Uniwersytet Gdański
    Autor - odwołując się do myśli Feliksa Konecznego, Samuela Huntingtona i Andrzeja Nowaka - analizuje cywilizacyjną odrębność Rosji oraz jej tradycje despotyzmu i imperializmu. Według autora, agresja Rosji na Ukrainę jest kolejnym przejawem rosyjskiego imperializmu
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    Miasma u ateńskich tragików. Nieszczęsne dzieje Labdakidów
    (Stowarzyszenie Media Warmia z siedzibą w Olsztynie, 2022-09-05) Sajkowski, Ryszard
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    Zmaza (miasma) u starożytnych Greków
    (Stowarzyszenie Media Warmia z siedzibą w Olsztynie, 2022-04-13) Sajkowski, Ryszard